YouTube Ads
Over the past few years TV has moved to an all-digital format and having a comprehensive approach to this changing landscape can be a bit confusing. Gone are the days of shooting a TV commercial and adding it to your local stations! Nowadays, most people consume their content online through streaming platforms like YouTube. Having a digital advertising partner that has a clear understanding of user habits, platform capability, and the ability to deliver results is more important than ever. Put our Digital Advertising team to work for your business and start generating quality leads!
Advertisers have always known that one of the essential components of success is to take their message to where the customers are and YouTube is now the second-fastest-growing search engine next to Google. While you can — and should — place your videos on your website and social media pages, those sources likely won’t generate optimal visibility. However, almost everyone uses YouTube these days. Even better, we can laser focus your message to the exact audience you want seeing your ad.
here are the details
WHAT ARE YOUTUBE VIDEO ADS?
YouTube video ads are video advertisements that appear before a video plays, in the middle of a video being played, or at the end of a video. For instance, if a YouTube user decides to learn how to fix their own kitchen sink, a video ad will come on before the main features. These ads have the potential to reach the largest and most diverse audience in advertising history.
YouTube ads also show up on the incredibly expansive Google Display Network which increases your advertising reach even further. Because YouTube is a Google product, Google tracks consumer purchasing preferences and habits which makes it very easy to aim your marketing efforts at your ideal target audience. Algorithms based on each users’ search and browsing histories determine their interest level in products and services. In turn, this determines the various advertisements that target them accordingly. This creates a unique experience for the consumer as well as increasing the possibility to convert your ad to a lead!
TYPES OF YOUTUBE ADS
Skippable Ads are the most common type of YouTube Ad, however, advertisers have the option to use non-skippable ads, bumper ads, display ads, and overlay ads.
Non-Skippable Ads can be either long or short, with short ones running from between several seconds to more than 30 seconds. With these ads, there is no option for the viewer to skip them, although they can mute the audio. These have a higher visibility rate as well as a higher cost per view.
Display Ads appear to the right of the YouTube video box and are optimized for desktop devices.
Overlay Ads display on the bottom of the video and take up about 20% of the space. Much like display ads, overlay ads are optimized for desktop devices and therefore don’t make the best choice if you’re aiming at a younger demographic. Keep in mind that the majority of millennials and younger consume all digital services on their mobile devices.
Bumper Ads make excellent choices for those who don’t want to go the skippable route, but don’t want to pay the higher price tag of non-skippable ads. These ads need to be thoughtfully crafted as they are short and to-the-point.
OUR APPROACH TO YOUTUBE ADVERTISING
We’ve found YouTube to be an incredibly effective way to promote your business, when done the right way!
Our method of entertaining, educating, and executing applies in a big way when we develop YouTube Ads for your business.
Entertain: When it comes to YouTube, we literally have 7 seconds to grab the attention of your audience and convince them to watch the rest of your ad. We have a love/hate relationship with the Skip Ad button. We get amazing exposure and pricing, but people love clicking that button so they can move onto their video. Our goal is to be so entertaining that they don’t want to click away!
Educate: Once we’ve earned the right to keep talking (meaning they didn’t click the “Skip Ad” button) we have to have rock-solid content to educate them on your product or service.
Execute: Your prospect has made it through the content and is ready to make a decision and move forward. This is where our ads formula comes into play! We will utilize your offer and sense of urgency to drive the lead to your website or landing page.
Ready to Take the Next step?
Are you ready to explore YouTube Ads and see how it can generate paying customers for your business? Schedule a strategy session with our team and let’s help map out your vision to see if we’re a good fit for you and your business.
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