Social media advertising

Audience Targeting: When starting your advertising campaign, we will work with you to determine, in detail, your business’s ideal target audience. Using Facebook and LinkedIn’s advanced targeting platforms, we have the ability to hyper-focus our ads to the right person, at the right time, with the right message.

Campaign Objective: We understand that not every business is the same (obviously!) That means not every objective can be the same. We take the time to align ourselves with your business goals in order to better serve ads to your target audience. Most often, we track lead conversions by driving traffic to a high-converting landing page. However, we also have the opportunity to choose other objectives like reach, brand awareness, video views, engagement, lead generation, conversions, etc. Throughout our initial kickoff meeting, we will formulate the best objective to work with your business goals.

Ad Development: With the use of video, graphic design, and/or sponsored content, we go to work on creating captivating visual aspects for your ads campaign. Additionally, we write the advertisement copy following our formula, and create a landing page and funnel to nurture the leads throughout the buying journey. We do all the work on our end so that you can fully focus on other areas of your business.

Campaign Launch: While this seems like the finished product, it’s not. Once you’ve approved the initial ads, we launch your campaign and our team keeps a close eye on the performance of your ads. Because we create multiple versions, we will end the ads that are slow or not working, and split test new ads against the successful ones. Finally, when we have enough traffic to your website or landing page, we will begin retargeting those visitors in a separate campaign. The cycle is ongoing and allows us to virtually turn clicks into customers!